Digital Marketing Course for Working Professionals and Entrepreneurs
Digital marketing course for working Professionals and Entrepreneurs at Semat has been created with a niche audience in mind. The course has been developed by a Serial Entrepreneur with core focus on helping entrepreneurs achieve their dreams and also help candidates up-skill to get better job opportunities. This course can be pursued by Sales and Marketing executives or businessmen / businesswomen looking to either grow in their career or trying to take their business to new horizons. The Digital Marketing Course at Semat covers web marketing, website creation, WordPress, SEO, SEM, Google Adwords, Social Media Marketing and many more.
The Digital Marketing course will enable you to be certified in Google Adwords and Analytics by the end of the course.
This digital marketing course in Pune provided by Semat has been designed to meet the trending needs of digital world.
The digital marketing course at Semat covers the following
- Introduction to Digital Marketing
- Why Digital Marketing
- Different channels for Digital Marketing
- Strategies for Digital Marketing
- Case study on setting up a digital Plan
- WordPress basics
- Hosting, domain and basics
- Setting ups contact forms
- Installing and work with Chat plugins
- How to choose blog topic
- Make content more appealing
- Google Trends and Adwords Keyword Planner
- SEO (Search Engine Optimization)
- Search Engine Algorithms
- Understand the major functions of a Search Engine
- What is SEO and its need?
- How to find/choose relevant keywords
- Using tools and competitor analysis to find the keywords to optimize the website
- What is the Page Rank? How do you increase this?
- Off page optimization
- Advanced SEO Concepts
- Structured Data
- Local SEO
- Semantic Mark-up
- Web Analytics
- What is Digital Analytics?
- Understand the Web Analytics Process
- Google Analytics
- Google Tag Manager
- Understand how Google Analytics and Google Tag Manager can be used for better understanding of Consumer Behavior
- SEM (Search Engine Marketing)
- SEM Overview
- Google Adword
- Pay per click
- Strategizing PPC campaigns
- Market Analysis
- Ad Writing techniques
- Campaign management
- Effective Landing Page
- Bid management Plan
- Keyword Research tools
- Listing on Google Business
- Ratings and reviews
- SMM (Social Media Marketing)
- Why Social Marketing
- Social media advantages & other touchpoints
- Selling on social media and content formats
- Engaging with fans on Facebook and growing organically
- Advertising On Facebook – Creating And Running An Ad
- Facebook Insights – Understanding important metrics to measure audience engagement
- Ad Manager On Facebook
- Business Manager on Facebook
- Why We Need Instagram – And a different approach as compared to Facebook!
- How to grow on Instagram organically
- Advertising On Instagram – Running Ads & Understanding Ad Formats
- LinkedIn Marketing
- Twitter Marketing and Ads
- Pinterest Marketing
- Content Marketing
- Tools used in content marketing
- Content creation and curation tools
- Content automation tools
- Facebook Remarketing
- SMS Marketing
- Email Campaigns
- Email Marketing advantages and When to use it
- How to create a Email Marketing list
- Using Mailchimp and Zoho Campaign
- How to develop an email list
- How to write engaging emails?
- Content writing and A/B testing
- Live Projects on various aspects of Digital marketing for various sectors.
The course will Guarantee you success.
Duration: 2 months ( 80 hours)
Batch: 2 hours per day/ 5 days a week
Who is this course for
- Entrepreneurs or affiliate marketers who seek to expand their business and improve their business performance by using digital media.
- Candidates looking for a change of job domain
- College drop outs
- Businessmen and women
- Engineering students who do not want to get into coding
- e-businessmen, advertisers, marketers, publishers and other media-related professionals.
- Professionals from any field who seek to improve the performance of their digital marketing campaigns.
Digital marketing Course Outcome:
- Implement online campaigns for business and marketing problems within the organisation effectively.
- In a global scenario, Gain a fresh perspective on online marketing.
- Gain genuine skills to develop a multi-channel strategy using Search Engine Optimization (SEO), Social Media Marketing, PPC and programmatic buying.
- Knowledge about building online brand.
- Improve your digital marketing techniques in business marketing plan.
- Discuss key stages in online development using relevant business models.
- Apply relevant tools and concepts to measure and monitor an annual digital marketing plan.
Please contact: 9595322453 or write to firstname.lastname@example.org
Classes at Senapati Bapat Road ( Shivajinagar Pune)
Other courses at Semat Shivajinagar Pune